Flowers Knightsbridge Privacy Policy Statement

Introduction

This Privacy Policy covers the ways in which Flowers Knightsbridge ('we', 'us', or 'our') collects, processes, stores, and protects personal data relating to our customers. It applies to any individuals who place flower orders with us within Knightsbridge and the neighboring districts. We are committed to safeguarding your privacy while providing bespoke floral arrangements and services. We process all personal data in line with the UK General Data Protection Regulation (GDPR) and relevant privacy laws.

Personal Data We Collect

When you place an order or otherwise engage with Flowers Knightsbridge for our services, we may collect different types of data. The nature of this information depends on your interaction and may include:

• Identity Data: Name, title.
• Contact Data: Billing address, delivery address, and area (e.g., Knightsbridge district), and order details.
• Transaction Data: Information about the products and services ordered, payment verification details (note: we do not store card details), and purchase history.
• Usage Data: Information about how you interact with our services, including order preferences, delivery instructions, and feedback.
• Technical Data: IP address, device type, operating system, and browser type, collected passively through website visits for security and performance purposes.

We do not knowingly collect or process sensitive personal data (special categories of personal information) unless expressly provided for a specific service, in which case additional safeguards will apply.

Purposes and Lawful Basis for Processing

Flowers Knightsbridge only processes your personal data when we have a lawful basis to do so under GDPR. The main lawful bases relied on include:

• Contractual Necessity: Most data we process is needed to fulfil your floral order, manage payment, deliver flowers, and provide after-sales services.
• Legal Obligations: To comply with legal and regulatory requirements, including maintaining records for tax and accounting.
• Legitimate Interests: We may process data to improve our service, prevent fraud, ensure security, or send non-promotional service communications where it does not override your rights.
• Consent: Where required, such as for marketing communications, we request your explicit consent. You may withdraw this consent at any time.

How We Use Your Data

Your personal data is used to:

• Process and deliver your flower orders to your chosen address in Knightsbridge and surrounding areas.
• Contact you concerning your order or queries.
• Respond to feedback or compliments.
• Provide customer support and address complaints.
• Meet legal and regulatory requirements.
• Improve our products, website performance, and services.

We do not sell, rent, or trade your personal information for commercial purposes.

Retention of Personal Data

We retain your personal data only for as long as necessary for the purposes stated in this Privacy Policy, or as required by law. Order and transaction data are normally kept for up to six years to satisfy legal, accounting, and regulatory requirements. After this period, data will be securely deleted or anonymised, unless ongoing retention is necessary (e.g., active disputes or legal claims).

Processors and Data Sharing

To fulfil your order and provide our services efficiently, Flowers Knightsbridge uses selected third-party processors, such as payment processors and delivery partners. These parties are contractually obligated to process your data only on our instructions and with appropriate safeguards in place. All processors are subject to strict confidentiality, security, and GDPR compliance standards. We do not share your personal data outside the European Economic Area unless suitable data protection measures are in place in line with current law.

Additionally, we may disclose information if required by law, regulation, court order, or government request.

Your Rights Under GDPR

Under the UK GDPR, you are entitled to certain rights regarding your personal data. These include:

• The right of access – Request a copy of your personal data we hold.
• The right to rectification – Request correction of inaccurate or incomplete data.
• The right to erasure ('right to be forgotten') – Request deletion of your data in certain circumstances.
• The right to restrict processing – Request we limit or pause processing your data in certain situations.
• The right to data portability – Receive your data in a commonly used, machine-readable format, or have it transferred to another provider.
• The right to object – Object to certain types of processing, such as direct marketing. We will respect your objection unless we have compelling legitimate grounds.
• The right to withdraw consent – Where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact us with sufficient details about your request. We may require you to verify your identity to fulfil your request, and will respond within the timeframes set out by law.

Security of Your Data

Flowers Knightsbridge uses suitable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction. Regular reviews of our data security practices are performed, and our staff are trained on the importance of data privacy.

Policy Scope and Updates

This policy applies to all customers placing flower orders with Flowers Knightsbridge for delivery in Knightsbridge and surrounding districts. It does not apply to third-party websites, even if they are accessed via our website or referenced in our materials.

We review and update this Privacy Policy periodically to reflect changes in our practices, services, or applicable law. The latest version will always be provided when you interact with us. Your continued use of our service after policy changes constitutes acceptance of those changes.

Contact and Further Information

If you have any questions about this Privacy Policy or how we handle your data, or if you wish to exercise any of your data rights, please contact us using the details provided on our website or communications.

Thank you for trusting Flowers Knightsbridge with your floral needs. We are dedicated to respecting and protecting your privacy at every step.